Over at Wired.com, we recently detailed an experiment we ran involving some of New York’s top advertising creatives, a hypothetical marketing campaign, and lots and lots of booze. We wanted to investigate how alcohol impacts humor creation.
To start, we showed our participants the Venn diagram Pete uses to illustrate his Benign Violation Theory, the idea that humor only occurs when a violation is considered benign:
Then we took the participants out on the town and asked them to sketch a funny new ad, back-of-the-napkin style, after each downed drink we bought them. (You can read about the results over at Wired.)
We weren’t expecting the creatives to take their sketches so far over the line in terms of decency. Many of the results are so racy we couldn’t even think about posting them at Wired.
But that doesn’t mean we can’t publish some of them here.
So, in the name of science, here are the unfiltered, uncensored worst of the worst. In full disclosure, some of this stuff is pretty offensive, and does not represent what we believe or our sense of humor. But in order to understand what makes things funny, we need to venture into the “unfunny” territory, bad midget jokes and all.
